Transforming How People Think, Feel, and Work With Money

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Danyell Phillips

I built My Money Enterprises™ from the ground up—literally. Not from theory, but from rebuilding my own life after losing everything I thought defined me (learn more about Danyell).

What came out of that experience wasn’t just another budgeting system—it was a new way to help people understand money on a human level.

We’re not teaching formulas; we’re teaching people how to feel safe, confident, and capable with the resources they already have.

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What We Do 

My Money Enterprises™ is the parent company behind TradeLandia™, a trauma-informed, experiential financial learning ecosystem that teaches people of all ages to connect emotion, value, and money in a human way. We offer:

  • Educational Programs. The full TradeLandia™ curriculum, from Pre-K through adulthood.
  • Lessons, Courses, and Experience. Hands-on learning built to reconnect people with their money story.
  • Financial Coaching. One-on-one and organizational coaching designed to bridge emotion and action.
  • Facilitation. Certified facilitators deliver workshops, lessons, and experiences using the TradeLandia Teaching Theory™ to ensure emotional safety and fidelity. 
  • Partnerships and Contracts. Licensing, facilitator training, and program integration for schools, nonprofits, and community organizations. 

About the Founder

My Money Enterprises™ was created by Danyell Phillips, a financial coach and curriculum developer who rebuilt her own life and business from the ground up.

Her lived experience, professional expertise, and trauma-informed lens drive everything the company stands for.

Through TradeLandia™, Danyell has built an entirely new way to teach financial awareness—one grounded in empathy, play, and real-world connection.

We Don’t Fix People. We Build Awareness.

Programs & Services

Money doesn’t change until people do. At My Money Enterprises™, we blend emotional intelligence, financial education, and real-life application to help people shift the way they think, feel, and act about money.

Our programs, workshops, and partnerships are built on lived experience and designed to meet learners where they are — in classrooms, community centers, correctional facilities, and living rooms across America.

Live Workshops 

The Real Budget™ Experience: A two-hour, trauma-informed, hands-on workshop that introduces the TradeLandia Teaching Theory™ in action.
Built for adults and families, this workshop connects emotion, spending patterns, and value through play, storytelling, and discussion. Additional workshops will be here as new experiences are released.

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Financial Coaching 

When awareness turns into action, coaching bridges the gap. Whether it’s a one-time Money Map Session for clarity, a Budget Reset Package to rebuild spending habits, or ongoing Monthly Coaching for trauma-informed support, there’s a fit for every stage. Organizations and nonprofits can also bring this trauma-informed financial coaching directly to their teams.

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Facilitation & Training 

Our Certified Facilitator Program teaches leaders, educators, and coaches how to deliver TradeLandia™ lessons and workshops with emotional safety, consistency, and authenticity.
Training covers the TradeLandia Teaching Theory™, facilitation ethics, trauma-informed principles, and hands-on classroom strategies.

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Partnerships & Contracts 

My Money Enterprises™ collaborates with schools, nonprofits, and organizations to deliver programs that make financial education human again.
Partnerships may include curriculum licensing, facilitator training, or custom program development. Each collaboration is tailored to the population served — ensuring accessibility, inclusion, and measurable impact.

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TradeLandia™

TradeLandia™ is our cornerstone program — a full financial literacy ecosystem spanning from Pre-K to adulthood.


Through experiential play, emotional reflection, and real-world scenarios, learners explore how money moves, what value really means, and how emotional intelligence connects to every financial choice. 

Current programs include:

TradeLandia™ Curriculum: Pre-K through age 24, annual grade-aligned modules integrating emotional and financial literacy.

Refund Ready™: Adult program focused on refund season awareness and spending behavior cycles.

Future Ready Money™: Youth and young-adult track connecting money goals to personal purpose and confidence.

Foundations 12-Week Program: Core adult curriculum that rebuilds awareness, emotional literacy, and confidence through guided lessons and reflection.

Bring TradeLandia™ to your school, organization, or home. 

Let’s create awareness, build confidence, and change the way people experience money — together.